If you want to create Facebook and Instagram ads and launch complicated campaigns in minutes, then you’ve come to the right place.
AdPuzl is a Facebook ad creator app that is designed to empower solopreneurs, freelancers, consultants, agents, and small business owners, to create their own Facebook & Instagram campaigns in MINUTES.
To help you learn how to use AdPuzl, we’ve compiled this super easy guide for you.
Follow the steps below and you’ll be creating campaigns in no time!
Choosing a Goal
On the first page, you’ll be able to select the best goal for your Facebook and Instagram ad campaign.
You have four different options to create your Facebook or Instagram ad:
Engagement is for people who are most likely going to like, comment and share your posts.
Traffic means that these people are more likely to click ads.
Reach lets you show your ad to as many people as possible.
Lead Generation is coming in the next release. This goal will show your ad to people who are looking to buy what you are selling.
Now that you know the different goals you can select, it’s important to remember that when you’re selecting your goal, you’re essentially telling Facebook’s ad creator platform to find people most likely to do the goal that you selected.
Creating Your Ad
We’ve made it extremely easy to create your Facebook or Instagram ad by just clicking on different fields and typing exactly what you want your ad to say to your audience.
You can click on any of the areas of the ad to edit.
The ad text is the first part that a user in your targeted audience will see while scrolling on their news feed. Remember that you will only have three seconds to capture their attention, so it is important to make a great first impression.
So let’s take an example of a blog post that we want to promote. We would select the traffic goal, because we’re telling Facebook to find people who are likely to click on the ad. Thus driving traffic to your website and blog post.
For Example: let’s say the blog post is about a craft brewery.
We would write in the ad text:
“Did you know that there are thousands of different craft beer flavours?
We have gathered the top 10 best craft brewery beer flavours and compiled them in our blog post on the Top 10 Beers of 2021.
Click below to read the blog post.”
Pro Tip: because people are hesitant about ads and don’t necessarily want to always click on them, in the headline write “Blog” so it minimizes the risk and they know exactly what you are promoting.
Uploading Your Image
You have two options when it comes to uploading your ad image to our Facebook ad creator.
The first option is to upload your own image from your computer with a minimum of 1080px.
The second is to search using our royalty-free stock image integration. For this step, all you need to do is type what kind of image you are searching for. Once you find an image that suits you, click it and it will be placed in your ad.
Audience Targeting Tool
After connecting your Facebook account to AdPuzl, you are brought to the audience targeting tool.
For the next step, you’ll choose a location. You can type in specific countries, states, regions, cities, or zip codes. You can even go worldwide!
Once you select your locations, the potential reach for this targeting will update. This means that it will show you how many people you can reach with your ad campaign.
Now you need to type in who you are targeting, AdPuzl then begins searching Facebook’s business manager in order to find the appropriate demographic, interest, and behavioural targeting.
You can select as many audiences as you’d like, but keep in mind, you want to make sure you’re selecting the most appropriate audience based on your industry or business.
AdPuzl also has an algorithm built-in that will recommend a budget based on the audience size. But of course, you can override the budget at any time.
Launching Your Ad Campaign & Review
Now you can review your ad campaign goals, placement, the page that you’re going to be showing your ad on, the locations you selected, demographic targeting such as: age, gender, and interest targeting.
Once you finish building and launching your ad campaign, you can click on the top right of the screen and it will direct you to your ads page.
On this page, you can review all your ad campaigns and where they stand on Facebook. You can look at your daily budget, performance metrics, clicks, impressions, click-through rate, your ad’s start and end date, the status of your campaign; whether it’s under review, paused or alive.
That’s all there is to it! You have now successfully used our Facebook ad creator and launched your very own ad campaign!
Start your 7 day free trial here: app.adpuzl.com