Where Do I Send My Traffic - To My Website Or My Online Store?
So you’ve just set up your e-commerce store and are excited to show your products to the world and start advertising.
But you also have a website that helps introduce customers to your brand filled with content that you have painstakingly crafted.
So where should you be sending your traffic? To a product page or more information about just what it is you do via your website?
We are here to help! Read on to learn where you should send the traffic to your website:
Sending Traffic To Your Website:
The main benefit of sending traffic to your website is that you can increase brand awareness and build relationships with potential customers. You can also use your website as a platform to sell other products or services that you offer. For example, if you have a blog, you can include links to your online store on your blog posts. This will allow readers to learn more about your products or services and make a purchase if they're interested.
Sending Traffic To Your Online Store:
The main benefit of sending traffic to your online store is that it increases the chances that visitors will make a purchase. Unlike a website, an online store is designed specifically for making sales. When visitors land on your online store, they should be able to find what they're looking for quickly and easily. If they have to search around for too long, they'll likely get frustrated and leave without making a purchase.
Which Should You Do:
Ideally, you should be doing both. While you might be tempted to send your online traffic to your store because that might result in an immediate sale, developing a community and establishing a relationship with your customers as a brand is important. In the long term, effectively engaging your audience and providing value will increase your chances of making repeat sales down the line.
Having supporting information and linking between your content and your product pages can also help facilitate a more seamless user journey where people feel like they are discovering the solution to the problems you are making them aware of. This would ideally end with a purchase over on your store.
Having ad campaigns that differ in their approach can also be valuable as you can retarget those interested in your website and the content on there with your products that support their learnings and help them realize you can solve their problems, whatever those may be!
Start With AdPuzl
Having trouble creating ads? Don’t know where to begin with social media advertising? AdPuzl can help. AdPuzl is a tool created for “non-marketers” who need to develop engaging online ads quickly and easily. If you want to advertise your brand, but don’t want to fiddle around with Facebook’s clunky native advertising platform, give Adpuzl a try.
For more information, click here: https://adpuzl.com/